Tell Better Stories. Build a Better Brand.

Hello!
We're Republic Branding

And we’re here to tell your story to the people that need your brand.

Telling Stories Of The People,
By The People, For the people.

The best businesses start with a spark and a passion.
You start building your vision with hard work. It’s gritty, it’s tough, and it’s rewarding. But, as time goes on, things get more complex.
You wear a lot of hats, you start managing all the people and processes, and you try measuring performance. It’s hard to step back, to see all of the unique elements that make up your brand.
If you’re immersed in your business, it’s hard to communicate all of the good that you’re doing, or share your story in way that people will listen.
That’s why we started Republic.
We believe in the power of human connection, that people are better standing together than standing alone.
We believe stories are the best way to connect people, and that the right story told to the right person can make a connection for a lifetime.
We believe in the Golden Rule of storytelling. Don’t say things to other people you wouldn’t want to hear yourself.
That’s why we tell stories of the people, by the people, and for the people.
We work to help you understand your own story, of why your brand exists, and what makes you valuable.
We help you distill and arrange your story in the best possible way, so you can engage the people you’re trying to reach.
We help you market your story in a way that’s human, that’s compelling, and designed to build a tribe of fans and followers.
We want you to leave your mark and have a lasting story.
Are you ready to take the next steps of growing your brand together?
We are…

We're Here to Guide You
To a Better, Bigger Brand

Committed to no confusion.
That’s why we love Storybrand.

VALUES WE TRY TO LIVE OUT EVERY DAY

Humanity

Every person has value and a purpose. We’re better when we come together, connected, because we become much more than the sum of our diverse parts.

Humility

We want to listen FIRST (and try to understand) before we speak. We want to offer value without demanding a response. We don’t share what we wouldn’t want to receive.

Storytelling

Stories are how people communicate, and how we make sense of the world. We know compelling storytelling connects lives, and we’re devoted to learning that craft.

Collaboration

Everyone has something vital to contribute. It isn’t our job to have the best ideas, it’s our job to search for best ideas wherever they may be, and to champion them.

Design

Start with the end in mind. Good storytelling happens by design, when you’re focused on the WHAT that’s being communicated, as well as the HOW. Design is art AND craft.

Process

Great process leads to great results. By submitting your work to great process, you’re putting it on the path to relevance. Process isn’t easy, but it’s worth it.

five brands that inspire us

  1. StoryBrand (to know them is to love them. The best framework to tell a brand story, bar none)
  2. The Futur (note, we did NOT lose the ‘e’. The Futur is the best home for creative businesses learning the business of creativity)
  3. Basecamp (a company with tremendous values, doing tremendous work, while focusing on nurturing a tremendous team culture. So…they’re tremendous)
  4. Apple (sure, they’re a whale of a brand, but they relentlessly focus on people, and how their products make you FEEL, and that vision and care matter)
  5. Brains On Fire (a creative company focused on what matters, getting people to talk to other people about brands that have changed their lives)

Seven things to make
your brand grow

  1. Understanding yourself (your own business, your own values, your own reasons for getting into business in the first place)

  2. Understanding your customer (who they are, what they want, what they feel)

  3. Expressing your brand story in a way that makes your customer the hero.

  4. Not worrying about transactions, but focusing on building true, lifelong fans.

  5. Thinking about your marketing from the perspective of the person you’re trying to reach.

  6. Focus on winning hearts and minds, not just grabbing clicks and eyeballs.

  7. Telling compelling stories, both verbally and visually.